As theyll as Keya is trying to capture international market like Nepal, India etc. Lux is always promoting their product in a different way. Lux is the leading shop in Bangladesh.
Tajmahal tea was positioned by HLL as the best tea.
Advertisement Analysis of Lux It is first time for this product for this it offer this strategy but after establishing it can change its strategy. The current non-executive Chairman of Unilever N. People from different life style and personality characteristics their green tea will give them relaxed and pleased mind with a healthy life.
In this add we can see that Lux is introducing with new Lux purple. With top movie and TV stars both in Bangladesh and India having endorsed the goodness of Lux over generations, it was natural that the brand has built equity as the best beauty soap in Bangladesh and all over the world.
Sunsilk always use world famous actress in their promotional adds. In fact Lux in Bangladesh has the highest market share in Unilever world. Unilever Competition Below are the 6 main Unilever competitors: The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon.
As their business grows, so do their responsibilities. The Sunsilk ads has hosted a bevy of stars such as from Madonna, Shakira, Marilyn Monroe, Marian Rivera and bollywood film actress and miss world Priyanka chpora star all endorsing the goodness of sunsilk over generations.
Market research analysis is the systematic process of collecting, recording and analyzing fact about customer competition and market characteristics in relation to a particular product brand periodically. Excellent CSR initiatives have strengthened its position worldwide Weaknesses 1.
In a month she got fairness in her face and she got a chance to do commentary in a national match.
After evaluating different segment their company must now decide which and how many segment it will target. Since its launch init has evolved into a brand in three very distinct phases each characterized by different positioning strategies.
In Lux is brook their old tradition and they are targeting in male customers also. To delve deeper, they propose to use behavitheiral variables such as main benefits of product sought, behavitheirs, personalities and lifestyles.
Due to necessitate of shampoo for oily hair and dandruff unilever launch a new discrepancy of Sunsilk holding citrous fruit infusions. It was positioned as beauty soap in Bangladesh has since used successful film actors of the time such as, Ashwaria Rai, Prianka Chopra and Kareena Kapoor in India.
The company decided to produce separate types of green tea based on age, family, life-cycle, social class and lifestyle.
This segmentation is Demographic segmentation. SinceSaif Ali Khan is the brand ambassador. As their business grows, so do their responsibilities. For example, the company can market its Lipton products as health drinks for consumers with special diets.
This shampoo is particularly designed for oily hair type that looks level and oily due to the surplus of wet. Sun silk can targeting the lower class, which have lower income. Sun silk shampoo will be using gender and age as the basis for segmentation.
Moreover, the company lacks direct strong influence on consumers, considering that retailers are the ones who directly affect buyers. From being a soap for the stars, Lux has recently started positioning itself in such a way that the ordinary woman can relate to the brand.
Another example is the Sunsilk Bouncy Curl: It appealed to the modern women who wished for fairness not for marriage, but for success and a personal achievement sense.
Its innovative campaigns and pervasive ways of promotion made the consumers well aware about Sun silk. Sri Lanka and Thailand. They will develop new ways of doing business that will allow us to double the size of their company while reducing their environmental impact.
Our report is on “STP Analysis on Sunsilk”.This report is designed in three chapters. Initially the opening words about the report were described in the first segment titled “Introduction” where we discuss about “Overview of Unilever” contains the history of Unilever, Unilever Bangladesh Ltd, and Organizational structure.
HUL SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of HUL (Hindustan Unilever Limited): 1. HUL is a part of the Unilever group, hence strong brand equity 2.
It has over employees 3. CONTENTS i ANALYSIS OF MARKETING MIX “A STUDY CASE OF PT UNILEVER IN INDONESIA” 1 A. Executive Summary 1 B.
Introduction 2 C. Literature Background 3 D. Analysis and Interpretation 5 a. The SWOT analysis of PT Unilever. 5 b. The marketing mix (4p’s) of PT Unilever. 7 c.
SWOT analysis of HUL (Hindustan Unilever Limited) is covered on this page along with its segmentation, targeting & positioning (STP).
Analysis of HUL (Hindustan Unilever) also covers its USP, tagline / slogan and competitors. Unilever’s SWOT Analysis – Recommendations. This SWOT analysis of Unilever highlights a number of internal and external strategic factors that managers must include in strategy development.
For example, the weaknesses of limited business diversification and imitable nature of products are significant because they influence business.
SWOT Analysis of Hindustan Unilever Ltd. HUL. final project. Amul Market Segmentation. (STP) -Segmentation (subsets with similar needs) -Targeting (which segment to aim for) -Positioning (the product in the mind of the customer) Documents Similar To Market Segmentation (HUL) Marketing Mix - HUL.
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