A key statistic in medical care is infection rate — and the Aravind system actually has better performance than many Western hospitals.
Patients requiring surgery were provided free transportation to and from the hospital in addition to the free surgery, stay, and food in the hospital. One doctor was nominated to take care of these E Mails.
In India, health professionals say, the years of life left to those who go blind can be counted on one hand. Every marketing case study solution varies based on the details and data provided in the case. Of the persons screened, turned out to have retinopathy.
For instance in it was about 4 per 10, cases at Aravind, while the UK published rate was 6 per 10, For example, each surgeon works on two operating tables alternately, and is supported by a team of paramedics to carry out less-skill dependent aspects such as washing the eye, putting in sutures, giving anesthetic injections etc.
Customer lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage. Central to the success of the model have been the economics. Interestingly the idea of having two patients in the same operating area is prohibited in many US hospitals because of fears of infection.
Free Hospital The Free Hospital provided free eye treatment to the poorer section of the society free of c Main Hospital The Main Hospital functioned like a regular ophthalmology hospital.
The brainchild of Dr. However, patients did have the choice to not buy spectacles at the camp. Estimate the current stage in product life cycle and its implications for marketing decisions for the product. They thus formed a network of mutual support.
Natchiar also added that At the end of two years, we ask the parents to accompany the girls who would like to be absorbed permanently. Aravind screens millions of people each year to identify those whose eyesight is threatened by cataracts and performs nearly 2,00, surgeries a year.
If they agreed to go to surgery then they were taken to the base hospital after lunch. In the next eight months they received special training for the department they were chosen for. If the cost of time, cost of travel, and other incidental costs were put together, getting a pair of glasses became prohibitively expensive.
Doctors mostly post graduate residents and paramedical staff usually reached the previous evening and camped for the night depending on the distance. In a conventional Western hospital an eye operation would typically take 30 minutes — yet the Aravind system needs only It is Dr Venkataswamy's firm belief that the focused efforts of top management experts could help usher in a health revolution in India.
The doctor would make the diagnosis based on the description given by the patient and the picture sent, and give the advice to the patient. Under the guidance of Dr. The fourth principle is of sustainability wherein they set the prices not so much based on what it costs us but on how much the various economic strata of the community can afford to pay.
Management is still largely with Dr. This leads to not just financial viability but a higher order of management, as well as inculcating a certain culture in the organisation.
Marketing & Sales Case Study Analysis and Solution. At Fern Fort University, we use Harvard Business Review (HBR) marketing principles and framework to analyze Aravind Eye Hospital, Madurai, India: In Service for Sight case study.
Aravind Eye Care System: Case Study Presented By: Rajit Kaushal (1MB1) About Aravind eye care hospital Founded in by Dr. G. Venkataswamy and named after the spiritual leader Sri Aurobindo.
Started with 11 beds and 4 medical offices.
Performs cataract surgeries with quality comparable to US but at lower cost. Provides. Case Analysis. The Aravind Eye Hospital, Madurai, India In service of sight Submitted by: Achintya Goel Roll No - Section - C Blindness in India In 2 million in Latin America and the rest in Europe.2 million operations a year in India.5/5(1).
Access to case studies expires six months after purchase date. Publication Date: April 01, Starting as a modest bed hospital, Aravind had grown into a 1,bed hospital complex by Aravind Eye Hospital - Case Study Analysis IMTG 1. Aravind Eye Care SESSION 4 HARINDER SINGH PELIA 2.
Key success determinants Optimum use of surgeons time Efficient surgeons Efficient recruitment and training of nursing staff Maintaining high quality standards Organizing rural camps to attract volumes of patients In house manufacture of IOL.
Gabriela Baiter ENGN X Paper # 1 The Aravind Eye Hospital Case Dr. Venkataswarny, founder of The Aravind Eye Hospital in Madurai, India has accomplished his initial goal of offering quality eye care at a reasonable cost.Aravind eye hospital case study analysis